Market cycles across the residential and commercial real estate spaces typically coincide. The level of investor aggression is at all-time highs in search for both residential and commercial assets putting upward pressure on valuations which in turn equates to a reduction in yields. For commercial investors, considering the return on effort and return on investment could lead one to consider alternative investment strategies.
Our guest on today’s episode is Eric Martel, a real estate investor, entrepreneur, author, and Founder of MartelTurnkey, a real estate investment company. Eric purchased his first apartment building at the age of 18, while he was in college studying to be an actuary. After pursuing many entrepreneurial endeavors, he returned to his passion for real estate investing. Now having navigated through multiple real estate cycles, Eric believes in assessing ROI across various asset types, being able to pivot depending on the market demands, and remaining flexible in your strategies. For Eric, residential turnkey is an ideal investment vertical in this very tough, competitive market cycle.
Eric believes financial freedom should be everyone’s #1 goal because it is inevitable and the best way to achieve that goal is through rental properties that generate passive income.
In this episode, we cover:
Lessons learned through navigating multiple real estate cycles
Fundamentals of starting a successful real estate business
Diversifying a portfolio to include multiple investment strategies
Why consider residential turnkey in today’s market cycle
The variance between return metrics of residential vs. multifamily assets in today’s market cycle
Eric addresses each of these pressing topics and so much more in this knowledge-packed episode! Being open to various investment strategies can yield great opportunities for income and growth. Tune in today to see if employing Eric’s strategies work for you!
The Final Four:
1. What do you do for your continued education to further your investing?
Eric: “I read a lot, reading is key. These days, I read a lot about the economy because we’re in a particularly tricky situation right now. One book that I think is very important is The Changing World Order by Ray Dalio. He talks about where we are in the economy today has happened in one way or another throughout history. He explains the key drivers and impacts of the economy.”
2. What have been the lasting lessons you've learned along your journey?
Eric: “Focus is important. Focus on your goal, the strategy that works best for you, and your available resources. Then, keep going with that. It’s important to work on refining your strategy. If you make a little bit of money, you’re on the right track. The question is then how do you tweak your strategy to make more money and reach your potential?”
3. What advice would you give to the listeners to help them grow their businesses?
Eric: “Build the right team. It’s all about the people and the network. People in real estate are always sharing experience and information with each other, so tap into that. If you have questions, just reach out and ask people.”
4. How can they listeners learn more about and connect with you?
Eric:
Resources mentioned:
Tenant Turner
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