Prosperity Through Multifamily Real Estate Investing

The Law of the First Deal; Who, Not How with Lee Fjord

June 23, 2021 Cody Laughlin Episode 73
Prosperity Through Multifamily Real Estate Investing
The Law of the First Deal; Who, Not How with Lee Fjord
Show Notes

Just starting off in the commercial real estate space and facing some challenges? Here's the issue: It’s your first deal and no one trusts you yet. In this episode, you’ll know how to jump this hurdle and what comes next.

Lee Fjord is a member of the National Retail & Net Leased Properties Group at Marcus & Millichap. Lee is a Real Estate professional who has done nearly everything you can imagine in the real estate space. Lee has career transactions over $30 Million and has represented Private Clients, Tenants, and Landlords in several real estate asset classes. 

In this episode, we cover:

[00:01 - 09:41] Opening Segment 

  • Let’s get to know Lee Fjord
  • The magic of leveraging people to get more things done - who not how

[09:42 - 23:40] Strategic Partnerships that Close Deals

  • From Mr. Make it Happen to Mr. Motivate Others
  • Navigating yourself out of ‘no money making’ tasks
  • Lee talks about how his partner led to incredible deals
  • Take your time finding the right person

[23:41 - 34:26] Law of the First Deal

  • Qualifying yourself to others first so you can get the calls later
  • Build your foundation then adjust as you go
  • Word from our sponsor
  • Opportunities after your first deal

[34:27 - 48:55] The Broker and the Investor

  • Lee’s advice for people who just closed their first deal
  • Balancing the broker and the investor 
  • Putting the broker hat on, breaking stigmas in the field
    • Actually having your best interest in mind

[48:56 - 55:09] Closing Segment

  • Summarizing Lee’s words 
  • Don’t miss these parting lessons from Lee! 
  • The Final Four
  • Connect with Lee
    • Links below
  • Final words


Tweetable Quotes:

“Leveraging other people is one of my biggest things that I try to focus on: now it’s who not how.” - Lee Fjord

“I wouldn't say that after you close your first deal, make it a point to get to know as many players in the game as possible, not just brokers, but other investors… Put yourself out there first to get to know them.” - Lee Fjord

“Always ask for what you need because if you don't ask for it, you're never gonna get it and if you do ask for it, you might just be surprised and you'll get that and more.” - Lee Fjord

Resources Mentioned:

Reach out to Lee by emailing lee.fjord@marcusmillichap.com or call 850-797-1307. Connect with Lee on LinkedIn and Facebook. Check out https://www.marcusmillichap.com/ to learn more. 

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