Prosperity Through Multifamily Real Estate Investing

Smaller Markets Can Yield High Returns with Tory Sheffer

• Cody Laughlin • Episode 95

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Tory Sheffer is the owner of Sheffer Capital and is responsible for all aspects of real estate acquisition & management, including underwriting, structuring equity, raising capital & asset management. His work involves managing the transaction process from inception to execution, as well as continuous asset management through the life of the asset.

Tory has been in the real estate industry for 6+years as a broker and principal investor in 100+ transactions totaling $70M+. Ownership deals outlined below.

Tory is also an investor in Real Estate Lab, a real estate software company focused on analysis and data related to multifamily investing, and Tory is also a partner in a 24/7 gym in Delano, MN.

Prior to real estate Tory owned & operated Superior Recreation Services, a company building commercial playgrounds throughout Michigan & Ohio.

For today’s episode we will cover: 

[00:00 - 5:30] Opening Segment.

  • Getting to know Tory Sheffer.
  • Being influenced by his parents.
  • A quick journey through figuring out real estate.

 

[5:30 - 10:46] Cherishing your first deal.

  • Switching markets while looking for deals.
  • Finding the confidence to tackle bigger opportunities.
  • Shoot the shot now, aim after.

 

[10:46 - 22:27] Building your business where you want it to go 

  • Finding the people that can help you grow your business.
  • Working with people who are just starting out.
  • Why a slow start shouldn’t discourage you to do your best.
  • Putting your foot in the door.
  • Snowballing faster than you would expect

 

[22:27 - 27:21] How to search for different types of deals.

  • How Tory sources his acquisitions.
  • On-market vs off-market deals.

 

[27:21 - 35:57] Capitalizing on the smaller markets.

  • Strategies to get sources you can apply right now.
  • What qualifies as a good opportunity.
  • How to tackle smaller markets.
  • Surrounding yourself with people you trust.
  • Managing your different portfolios off-site.

 

[35:57 - 41:28] A deep-dive into the Joint-venture structure.

  • What is the Joint venture structure.
  • Why the market needs to update to the needs of the modern world.

 

[41:28 - 45:11] Joint venture structure versus syndication.

  • Benefits of a joint venture



[45:11 - 49:08] Closing segment.

  • Final words from everyone
  • Prioritize listening to more podcasts and reading books
  • Words to the entrepreneur.



Tweetable Quotes: 


People are much more willing to work with people starting out than probably most people think about. - Tory Sheffer

It’s a false barrier between the guy starting out and the guy that’s ten year in. A lot of the times, the guy who is ten year in is happy to help the guy just starting out because he was at that same point at one point anyway - Tory Sheffer

 

 

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